“Don't judge"「 拒絕被標籤 」是PikPak的設計理念，品牌logo中錯開交疊的黑白字母P象徵著每個人(Person)都應有獨特的個性(Personality)。

通過特殊的色彩運用以及趣味的設計細節，PikPak賦予了基礎單品新的靈魂。百搭又個性的風格使得PikPak在明星時尚圈火速竄紅，受到楊穎 劉詩詩 歐陽娜娜 吳昕 楊超越 張予曦 吳宣儀 沈月 王菊等明星藝人的喜愛。

"Don't judge" is the design concept of PikPak. The black and white letter P in the brand logo symbolizes that every Person should have a unique Personality.

Through the use of special colors and interesting design details, PikPak gives the basic piece a new soul. The unique style makes PikPak popular in the fashion circle, and is loved by star artists such as Yang Ying, Liu Shishi, Ou Yangnana, Wu Xin, Yang Chaoyue, Zhang Yuxi, Wu Xuanyi, Shen Yue and Wang Ju.